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How Global Brands Choose Ceramic Manufacturers?
Release time：
2025-06-18 22:38
source：
The global custom ceramic market is projected to reach USD 50 billion by 2024, yet brands face challenges like inconsistent quality and delayed deliveries. This article reveals 6 key selection standards, based on the experience of Liling Huarui Ceramics (supplier to 3,000+ brands including Starbucks and Mercedes-Benz).As a procurement professional, are you facing these challenges:
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How to find reliable suppliers that ensure both quality and on-time delivery?
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Which key metrics truly reflect a manufacturer's capabilities?
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How to avoid post-contract "surprises"?
With extensive experience as a long-term supplier to Starbucks, Disney and 3,000+ global brands, we've developed 6 essential evaluation criteria to help you make informed sourcing decisions.
1. Production Capacity: Can They Meet Your Demand?
When assessing manufacturers:
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Daily output matters: Small workshops (<10,000 pcs/day) struggle with large orders, while our 60,000 pcs/day capacity ensures stable supply
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Automation is key: Our 6 fully automated production lines guarantee consistency and minimize human error
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Rush order capability: Our flexible system delivered 50,000 emergency pieces in 7 days - perfect for peak seasons
2. Certifications: Do They Meet Global Standards?
For international procurement:
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Basic requirements: BSCI, SEDEX, ISO9001, FDA certifications are mandatory
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Special audits: Starbucks factory inspections focus on production transparency and labor standards
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Eco-compliance: Our ROHS lead-free glaze and CA65 testing ensure smooth market entry
3. Client Portfolio: Have They Served Similar Brands?
The best proof of capability:
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Industry validation: Our work with Starbucks, Mercedes-Benz and others demonstrates reliability
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Case studies: We share specific cooperation details (under NDA) about processes and solutions
4. Quality Control: What's Their Defect Rate?
Top suppliers should have:
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Full-process QC: From raw material checks to final inspection, we maintain <0.5% defect rate
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After-sales: 24-hour response guarantee with contractual compensation terms
5. R&D Capabilities: Can They Innovate?
For custom projects, verify:
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Design team: Our 3D modeling and hand-painting skills enable unique ODM products
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IP protection: Comprehensive confidentiality clauses in all contracts
6. Logistics: Can They Deliver Globally?
For international orders:
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Worldwide network: Serving 60+ countries with FOB terms and local warehousing
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Contingency plans: Complete solutions for shipping delays, backed by product liability insurance
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info@huaruiceramic.com
Wan gu chong groups, XianYue Shan wanyi village, Liling,Hunan, China
+8618620402583
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